Departmental Vision

The Business Administration Department’s vision is to provide excellent instruction and learning opportunities that prepare all students for successful, productive, rewarding business careers and to recruit, develop and deploy master teachers who excel in providing quality instruction and doing meaningful business research. Students are given extensive opportunities to gain technical knowledge, develop critical thinking skills, practice business-oriented writing and oral communication skill, function in the team environment, and sample the “real world” workplace through internships and business cooperative programs. Through the integrated involvement of quality instructors and engaged students the learning process produces qualified, motivated, capable graduates that lend their expertise and energy to the growth and development of American business.

Courses include teaching students how to build business plans, how to deal with employees, and how to plan. The importance of planning and how to examine the competition are also covered. Last, business journals are focusing on the need for a family friendly workplace. Numerous discussions and readings are related to how organizations are making the necessary changes.

The Department of Business Administration helps its students stay abreast of current strategies and technology by developing new courses and bringing new methods into the classroom. COBA also continuously installs state-of-the-art technology with updated computers, laser printers, computerized projectors, and scanners for presentations.

In today’s business world the use of teams is more than a trend. Companies like Boeing and Chrysler are actively using teams to create and market their products. The group/team concept is very important in COBA. Students are provided opportunities to develop group/team skills in each course in COBA.

As part of the educational process, management and marketing students participate in classroom group projects, student groups, and field trips. Past field trips have included Saturn, Mercedes Benz, Peavey, and the Jack Daniels Distillery. Speakers who actively participate in the class or group meetings may be other professors or business people from the community.

The management and marketing programs are developed around creating a well-rounded student for the business world. Alumni have been hired into almost every possible realm: service, government, manufacturing, big business, and the ever-growing small business segment. At the end of the program a management major will not know how to deal with financial statements and competitive analysis, but also have a better concept of how to work with people, locally and globally.

Lower level courses in business communication, statistics, and economics will prepare the management major for upper level courses which include organizational behavior, human resource management , and business policy for management majors and consumer behavior, promotions, retail management and purchasing for marketing majors.

The faculty is highly qualified and interacts on a regular basis with the students outside the classroom. They have many ties with the business community and have numerous research publications and presentations in/at regional, national, and international journals and conferences, respectively.

In today’s ever-changing business world, American businesses must be ready for constant change. They must also think globally. If you desire to find out what it takes to run a successful business then a management degree from Alabama State University is for you.

A management degree will prepare you to run or own a business. A number of the required elective courses focus on small business management and training management majors to understand not only the hard facts, but the human side of business.

All fields in marketing are important in today’s global environment. Why? How many types of soda can you choose? How many brands of tennis shoes can you choose? Today, companies are in a “cat fight” for the consumer dollar. Companies who can make the best decisions about what products to produce, who to sell to, how to promote their products, and where to sell them, will be the ones who ultimately win this fight. A marketing degree from ASU can put you on the right team for a successful company.

A marketing degree will prepare you to enter the fields of advertising, marketing research, promotions, purchasing, and merchandising among others.